Value Adding

I’ve been thinking a lot lately about my company and our purpose. I have a mission statement. But, frankly, I’m not crazy about it. I don’t consider myself a wordsmith. In fact, I’ve never written anything and thought, “That’s it! Chris, you nailed it!” Jorjanne writes things regularly that amaze me. But, I don’t consider myself that person. If it wouldn’t defeat the purpose of this being my blog, I wish she could write my blog posts…I would definitely write more often, and you would enjoy reading more. Anyway…

My company is in the business of adding value to the crops we grow and are grown around us. We make all kinds of juices and powders from the muscadines that are grown on our vineyard that add value to our customers’ lives. I love this idea of adding value.
I define adding value as “the act of improving or adding worth.”
This definition extends beyond just the products we make. In fact, my leadership style is born from this definition. One of my goals as the leader of my company is that each person considers himself or herself better for having worked with me.
As Jorjanne’s husband and my boys’ dad, I also aim to add value to their lives.
So, as you interact with your family and friends this week, ask yourself, “How can I add value to his or her life?”
I think everyone will enjoy the resulting product.

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