What Are We All About?

Over the past year, we’ve brought on several new team members and expanded the scope of our business well beyond just squeezing muscadine juice and the four walls of our building. Originally we only pressed and bottled muscadine juice. Today, MPC offers a number of ingredients and services around the world, and Paulk Vineyards sells juices, jellies, and wine throughout the country. Because of all that’s going on, I was recently reminded that I need to define and remind everyone what we’re all about. I figured my blog will be as good a place as any so that you can also check out other things I’ve written to better understand what we and I am all about.

Without any further adieu, here is Muscadine Products Corporation’s Mission, Vision, Values, & Brand Commitment:

Mission:  MPC exists to… 

• honor God
• serve others
• pursue excellence, and
• grow profitably.

Vision: 

• MPC will be THE first and last call when people think of muscadine products from juice to powder to extract to wine.
• MPC will be THE source of genuine, healthy, and natural products for people hoping to live a genuine, healthy, and natural life. 
• MPC will be THE custom processor of choice for regionally grown and sourced ingredients.

Values:  We are & strive to be…

• Honest: Choosing to be truthful in whatever you say & do. Telling the truth even when it hurts because not telling truth undermines the relationship.
• Trusting: Putting your confidence in someone you can depend on. Being someone others can depend on. 
• Humble: Putting others first by giving up what you think you deserve.
• Generous: Making someone’s day by giving something away.
• Kind: Showing others that are valuable by how you treat them.
• Hungry: (initiative): Seeing what needs to be done & doing it. Make it Better! Looking for good to do!
• Disciplined: Doing what you need to do now so you can be better later.
• Persevering: Refusing to give up when life gets hard. Finish the job!
• Resilient: Getting back up when knocked down because finishing the task at hand matters.
• Smart (wisdom): Finding out what you need to do & doing it. 
  • Make it Better: there’s always a way to make things better.
  • Take it Personally: treat it like it’s yours because to the customer, it is personal.
  • Collaborate with Others: we’re better together.
  • Replace Ourselves: none of us will do what we’re doing here forever.
  • Stay Fit: spiritually, physically, mentally, physically, financially, relationally…fitness matters.
  • Remain Open Handed: it’s ultimately not ours to hold onto.

• Curious: Seeking to understand the world & people around us because they are fascinating. Seeking to discover something new so you can be better at whatever you do.
• Creative: Using your imagination to do something that makes someone’s day, makes a difference, or solves a problem worth solving.
• Responsible: Proving you can be trusted with what is expected of you. Taking care of what you have because it all belongs to God anyway. 
• Conscientious: Details matter…from the parking lot to the paper work and from the bins to the bottles. It ALL matters.
• Knowledge: Discovering something new so you can be better at whatever you do.
• Resourceful: Leveraging what’s at hand to overcome.

Brand Commitment: We add value to the things we grow and the people we get to know.

So, there you have it. If you work here and wonder, “Why are we doing this task?”, what you are doing should fit within this context.

If you visit us or partner with us, my goal is that you consider yourself better for having interacted with us. And, you should see these values play out through your interaction with our team.

I’d love to get your thoughts, too. What are you all about?